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Ohhh how awkward! Rapper 50 Cent has been forced to cancel plans of releasing a new brand of condoms and a safe sex campaign, because his condoms didn't actually work!

VIDEO: 50 Cent - Candy Shop

The voice behind the smash hit 'Candy Shop' wanted to make his own 'cooler' version of a condom to encourage his fans to be safe in the bedroom after the failure of the US wide 'Wrap It Up' campaign.

50 Cent wanted to increase pleasure in the bedroom by creating condoms with chemicals that would boost male performance. But unfortunately for 50, chemicals and latex don't seem to mix!

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In an interview with the San Francisco Chronicle, the star stated "I was looking for the opportunity to create a new safe sex campaign. The 'Wrap It Up' campaign is something that is used so often, it wasn't effective anymore. So I thought this is a great opportunity for me to get involved."

"But it just didn't work out because I wanted things in it that wouldn't work. I wanted things that would prolong sexual performance. You could just put it on and just go."

Best you just stick to rapping Mr Cent, and leave condom innovation to the experts!